Victoria Beckham Beauty Debuts First Pop-Up in NYC

Victoria Beckham Beauty is debuting its first pop-up installation within the Chelsea Market Passage of New York’s High Line Oct. 17-24.

The “dreamlike” installation will feature a larger-than-life flacon, audio sound clouds of Beckham’s scent creation in her own words and an in-depth olfactive discovery through new fragrance 21:50 Rêverie’s key notes of gourmand vanilla, cedarwood and tonka bean.

Visitors may inscribe a note of personal reverie to add to the installation and depart with a complimentary sample of the new 21:50 Rêverie eau de parfum in celebration of Beckham’s fourth fragrance, while supplies last.

A Dreamlike Tea for Two

In 2001, Victoria and her husband, David Beckham, traveled to Java, Indonesia, where over an open-air dinner surrounded by rice fields and vanilla vines, as the clock turned 21:50, the landscape lit up with thousands of tea lights. Twinkling in the Javanese night, the scenery, for the couple, was like a reverie of clarity and reinvention.

“21:50 Rêverie, for me, was a moment in time ,” recalled Beckham. “The moment evoked a daydream, a reverie that inspired the fragrance. The installation is an artful experience, a larger-than-life manifestation. It’s a meditative and reflective moment where any visitor that steps inside can activate their senses and experience their own moment of Rêverie.”

More than 20,000 customers are anticipated.

The 21:50 Rêverie Sensory Immersion will be held from Oct. 17-24 from 7am to 10 pm at the High Line in New York City, located at 14th Street near 10th Avenue.